A spin-off is defined as an entrepreneurial initiative involving the participation of the university as a partner, aimed at exploiting in the productive and commercial field the discoveries derived from university research and the development of new products or services.Madegus - I Maestri del Gusto.Born from a project started in 2009 and officially became a spin-off in 2013, it deals with everything related to nutrition education and personal well-being. Activities are centered around an innovative educational method, supported by continuous scientific updating, which includes the introduction of a new professional figure: the Master of Taste. This figure conveys key messages about food and nutrition, both directly and through specially invented tools designed and created independently by Madegus or in collaboration with leading Italian companies, both in the food and entertainment sectors. Products developed by Madegus include traditional and multimedia educational materials, including online, apps and playful materials.