Alma universitas studiorum parmensis A.D. 962 - Università di Parma Alma universitas studiorum parmensis A.D. 962 - Università di Parma

Lines of Research

The group's research activities focus on a number of macro-topics within agribusiness economics.

Agribusiness Economics

  • Examination of economic mechanisms governing the agribusiness sector
  • Study on the development and enhancement of short supply chains, local and sustainable
  • Promotion of stakeholder engagement and cooperation practices
  • Study and evaluation of new solutions for smart agriculture and sustainable agricultural systems, including analysis of farmer acceptance

Consumer Sciences

  • Analysis of psychological dynamics, social, and economic dynamics of food choices
  • Application of attitude-behavior models
  • Study of labeling systems and design of effective communication strategies
  • Use of nudging tools to promote healthier food choices
  • Employment of sensory analysis with consumer-oriented approach
  • Use of cocreation and living labs for the development of new products/new recipes

Sustainable and Healthy Trends in the Food System

  • Study of innovation processes towards more sustainable food systems
  • Implementation of circular economy practices and valorization of agri-food by-products
  • Protection and promotion of territories and quality of traditional and local products
  • Evaluation and promotion of circular business models, aimed at redesigning food systems in a sustainable way

Novel Foods and Protein Alternatives

  • Exploration of the potential of new protein sources, including plant-based alternatives
  • Study of novel foods, with focus on edible insects, microalgae, and cultured meat
  • Study of the acceptance of products obtained from new genomic techniques
  • Analysis of regulatory, ethical, and consumer perception implications
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